Stache Chocolate

concept, logo development, branding, packaging

The Concept

‘Stache Chocolate is a personal project evoked by my curiosity for package design. Living in a largely hipster-centered community in Brooklyn, I wanted to embrace and celebrate a trendy artisan chocolate by creating a package, using the most iconic symbol of the trendiest people I know. It was important for me to draw inspiration from other historical cultures that have glorified the handlebar mustache; old-timey barber, and the wild west. I created all elements of the package including concept, logo, lettering, dieline and photography.

Stache Chocolate

Dark Chocolate Close-Up

Chocolate with Milk

White Chocolate Close-Up

All in a Row