Safe Point Brewing Co.

concept, packaging, logo development, branding

The Concept

Safe Point Brewing Co. is a concept brewery that produces gluten free beer. As a former beer drinker and recently gluten free, I frequently yearn for a delicious, crispy, hoppy and malty beverage with beautiful packaging. Unfortunately, such things don’t exist. So instead of pouting about the lack of gluten free beers on the market, I decided to create my own (packaging)! It was important for me to design a label that didn’t glorify or hide the things that made it unique. The goal was to make this special beer’s packaging look so appealing, you’d forget it was gluten free.

Safe Point

Stout Detail

IPA and Whitte

Stout Glass

Whitte Rice