Safe Point Brewing Co.
concept, packaging, logo development, branding
Safe Point Brewing Co. is a concept brewery that produces gluten free beer. As a former beer drinker and recently gluten free, I frequently yearn for a delicious, crispy, hoppy and malty beverage with beautiful packaging. Unfortunately, such things don’t exist. So instead of pouting about the lack of gluten free beers on the market, I decided to create my own (packaging)! It was important for me to design a label that didn’t glorify or hide the things that made it unique. The goal was to make this special beer’s packaging look so appealing, you’d forget it was gluten free.